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I DESIGN BRAND EXPERIENCES
THAT BUILD WORLDS,
TEAR DOWN WALLS,
& CRACK SMILES:
• FOR BRANDS
• FOR BUSINESS
• FOR THE LOVE OF ITOPEN FOR BUSINESS:
HIRE / FREELANCEHello & welcome to this little world I’ve carved out for myself. I’m an award-winning Art Director, Designer, & Creator with 25 years of agency experience working on numerous household brands. The LAND OF CHAD is where brands with life are built. Let’s build something together that is truly out-of-this-world.
WELCOME TO MY WORLD.
I’D LOVE TO HELP YOU BUILD YOURS.
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I GET YOUR BRAND IN WHERE IT FITS IN.
THEN I BREAK THE MOLD.How I do it:
I STEP BACK & SURVEY THE COMPETITIVE LANDSCAPE. WHAT’S ALREADY BEEN EXPLORED / DISCOVERED? HOW CAN I SHINE A LIGHT IN THE RIGHT DIRECTION? FIND THE FUN. FIND THE JOY. UNEARTH THE DISRUPTION. IN A SEA OF SAMENESS HOW CAN WE CREATE POINTS OF DIFFERENCE & DISCOVERY SO THAT YOUR BRAND FLOATS TO THE TOP?LET’S BLAZE A NEW PATH THROUGH THIS LAND. LET’S PLANT YOUR FLAG ON THE MAP. LET’S NOT JUST BE PART OF THE LANDSCAPE - LET’S BECOME A LANDMARK.
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YOU BRING THE KINDLING.
I’LL BRING THE SPARK.How I do it:
I HUNT. I GATHER ALL THE POTENTIAL TOUCHPOINTS TO BUILD YOUR BRAND INTO A RAGING BONFIRE. WHAT STACKS UP? WHAT FALLS TO THE SIDE? I’LL FIND THE CONNECTIONS THAT ARE STICKIER THAN THE TREE SAP OF A CENTURY-OLD CALIFORNIA REDWOOD. ALL THAT’S LEFT IS TO LIGHT THE FUSE CLOSEST TO THE MATCH.LET’S FEED THE FLAME. LET’S POUR FUEL ON WHAT MAKES YOUR BRAND LIGHT UP THE NIGHT SKY.
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OTHERS SEE SQUARE PEGS & ROUND HOLES.
ALL I SEE IS PEANUT BUTTER & JELLY.How I do it:
I SEE POSSIBILITIES. I PIECE THEM TOGETHER. VISION. PERSPECTIVE. I BELIEVE THAT TRULY GREAT IDEAS COME FROM THE UNEXPECTED. I CREATE TANGENTS - AND THEN FOLLOW THEM TO THE PROMISED LAND. I KICK UP ALL-THE-SMOKE. AND WHEN THE DUST SETTLES THERE’S SOMETHING MAGICAL IN THE AIR. LET’S BREAK BOUNDARIES. LET’S BUILD A BETTER BEAUTIFUL. I CAN SEE IT. IT’S RIGHT IN FRONT OF OUR EYES.DESIGN IS A JOURNEY. I LOVE TO THINK OF IT AS A JOYRIDE. HOP IN. LET’S GO. YOU GRAB THE DORITOS. I GOT THE GAS.
CLIENT:
REAL AMERICAN BEER / HULK HOGAN
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A BRAND LAUNCH CAMPAIGN FOR HULK HOGAN’S NEW REAL AMERICAN BEER. INTERACTIVE BRAND TOUCHPOINTS TO ANNOUNCE AND DRIVE SOCIAL INTERACTION.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, DESIGN, ART DIRECTION, COPY DIRECTIONCATEGORIES:
CAMPAIGN, RETAIL, SOCIAL
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + STAR WARS
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STAR WARS BROUGHT IT’S FLEET TO THE AISLES OF TARGET WITH EXCLUSIVE MERCHANDISE. WE PUT THE GUESTS IN THE MIDDLE OF THE BATTLE, INSIDE THE COCKPIT, & AT THE CONTROL PANEL OF THE ENTIRE EXPERIENCE.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING, NAVIGATION, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
PROPOSED CLIENT CONCEPT FOR:
YETI
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WE PROPOSED A NEW DIRECTION FOR YETI’S SUSTAINABILITY REPORT. USING A THEME OF ADVENTURE & WAYFINDING - WE TOOK THE GUEST ON A JOURNEY ALONGSIDE THEIR BRAND’S OWN AMBASSADORS.
ROLE:
BRAINSTORM, IDEATION, CONCEPT, DESIGN, ILLUSTRATIONCATEGORIES:
ESG, REPORT DESIGN
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + HOLIDAY
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WE ENLISTED BULLSEYE AS TARGET’S VERY OWN HOLIDAY SHOPPING GUIDE. HE LED GUESTS THROUGH AN ADVENTUROUS SHOPPING TRIP FROM THE FRONT ENTRANCE ALL THE WAY TO THE CHECKOUT LANE.
ROLE:
BRAINSTORM, IDEATION, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING, NAVIGATION, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
MALL OF AMERICA / NICKELODEON UNIVERSE
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SPONGEBOB WAS CELEBRATING 25 YEARS UNDER THE SEA - AT THE MALL OF AMERICA. WE USED A SMALL BUDGET TO STRATEGICALLY DRIVE SEASONAL RETAIL PURCHASES TO KEY RETAIL HOT SPOTS WITHIN THE MALL.
ROLE:
STRATEGY, BRAINSTORM, IDEATION, CONCEPT, DESIGN, CAMPAIGN STYLE GUIDE ROLLOUTCATEGORIES:
RETAIL, NAVIGATION, SOCIAL, LICENSE
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TOTAL HOCKEY
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TOTAL HOCKEY NEEDED A REBRAND OF THEIR TWO ICONIC MERCHANDISE LINES. WE ICED THEM UP.
ROLE:
BRAINSTORM, IDEATION, CONCEPT, ART DIRECTION, DESIGNCATEGORY:
BRANDING
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
HANDSOME CYCLES
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HANDSOME CYCLES WANTED A UNIQUE GIFT-GIVING IDEA FOR THE HOLIDAYS. WE WRAPPED UP SOMETHING PEOPLE COULDN’T WAIT TO GET THEIR EYES ON.
ROLE:
BRAINSTORM, IDEATION, CONCEPT, (GRAPHIC DESIGN BY IN-HOUSE AT KNOCK)CATEGORIES:
PACKAGING, STORYTELLING, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + SUPERBOWL LII
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TARGET NEEDED SOME BIG IDEAS FOR THE BIG GAME WHEN IT CAME TO TOWN. WE SCORED BIG WITH THE IDEA OF HOW TO “GAME-UP” WHILE YOU STOCK UP.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING, NAVIGATION, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
PROPOSED CLIENT CONCEPT FOR:
CLIMECO
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WE WANTED TO GIVE VOICE TO A CATEGORY WE ARE TRULY PASSIONATE ABOUT. A CATEGORY THAT TENDS TO GO UNHEARD. A CATEGORY WE FEEL IS BEST HEARD ON HIGH VOLUME.
ROLE:
ART DIRECTION, DESIGN, WRITINGCATEGORIES:
CAMPAIGN, STORYTELLING
PROPOSED CLIENT CONCEPT
FOR:
CLIENT:
GOLFSMITH
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GOLFSMITH NEEDED A STORE OF THE FUTURE. WE BOXXED UP THE ENTIRE EXPERIENCE SO THAT IT COULD TRAVEL TO THEIR #1 FANS.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING, NAVIGATION, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
METROPOLITAN STATE UNIVERSITY
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METRO STATE HAS A UNIQUE CURRICULUM THAT FITS ANY STUDENT NO MATTER WHERE THEY ARE ON THEIR PATH. BOTH IN EDUCATION - AND IN LIFE. WE WANTED TO SHOW HOW BOTH CAN COME TOGETHER.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
CAMPAIGN, STORYTELLING
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
MINNESOTA ROLLERGIRLS
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THE MINNESOTA ROLLERGIRLS WERE STARTING AN EXCITING NEW SEASON. WE GAVE THEM A HYPE-VIDEO TO FIRE UP THEIR CROWD AND COOL DOWN THEIR COMPETITION.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
VIDEO
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + MUSEUM OF ICE CREAM
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TARGET’S OWNED CLOTHING BRAND - ART CLASS - PARTNERED WITH THE MUSEUM OF ICE CREAM WITH EXCLUSIVE MERCH. WE MADE THE ANNOUNCEMENT A PRETTY SWEET ONE.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGN, ILLUSTRATIONCATEGORIES:
RETAIL, STORYTELLING, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + AVENGERS
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AVENGERS & TARGET TEAMED UP WITH EXCLUSIVE MERCHANDISE FOR THE RELEASE OF MARVEL’S FIRST 2 MOVIES IN THE FRANCHISE. WE CREATED EXCLUSIVE EXPERIENCES YOU COULD ONLY FIND IN THE AISLES OF TARGET.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING, NAVIGATION, EXPERIENCE
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + DISNEY
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DISNEY PARTNERED WITH TARGET TO OPEN UP MINI DISNEY STORES FROM THEIR THEMEPARKS WITHIN TARGET FLOORPADS. WE LED THE GUEST ON A JOURNEY THROUGH THE SPACE THAT LIT UP BOTH LIGHT SABERS & HEARTS.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + CAT & JACK
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TARGET’S OWNED KIDS BRAND NEEDED SOME ROCKET FUEL FOR IT’S LAUNCH IN-STORE. WE GASSED THEM UP.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, DESIGN, ART DIRECTION, STRATEGY, PROTOTYPINGCATEGORIES:
RETAIL, STORYTELLING, NAVIGATION
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
TARGET + PRINCE
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TARGET PARTNERED WITH PRINCE TO BRING PICKLEBALL FASHION TO THE MASSES. WE SERVED UP A DESTINATION THAT WAS A SMASHING SUCCESS.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, DESIGN, ART DIRECTION, STRATEGY, PROTOTYPINGCATEGORIES:
RETAIL, STORYTELLING
FREELANCE DESIGN
COLLABORATION WITH:
CLIENT:
LEGO
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INFORMATION & DETAILS UPON REQUEST.
ROLE:
BRAINSTORM, IDEATION, SKETCH, CONCEPT, ART DIRECTION, DESIGNCATEGORIES:
RETAIL, STORYTELLING
FREELANCE DESIGN
COLLABORATION WITH:
